I like how Vivapura defines what Superfoods are. Here is how they put it:
Defining a rEvolution
Superfoods (soo⋅per⋅füds, n): 1. Plant-based foods that boast extraordinary energizing and healing properties due to their abundance and density of antioxidants, vitamins, minerals, enzymes, proteins, and other vital nutrients. 2. Something with outstanding qualities that sustains and stimulates the body, mind and soul (i.e.: love, sun, pure water, joy) 3. Foods that nourish Super Heroes, those who boldly dare to Be the Change they wish to see in the world.
What is a Superfood? It is a super food! “Superfoods” are those plant-based foods that are considered the most nutritionally dense on the planet. They are indigenous and heirloom species that are grown in highly mineralized soils and irrigated with pure water. They are either organically cultivated in harmony with the Earth or wild-crafted from a fully intact native ecosystem. Superfoods boast specific, unique, concentrated, healing properties – antioxidants, minerals, enzymes, assimilable proteins, etc. – delivering unadulterated, high-level nutrients to the body in a way that is easily assimilable and immediately effective. It is recommended that you eat Superfoods in their live or raw state so that you receive the full benefit of their inherent nutrients and natural vitality.
Vivapura Superfoods are ALWAYS . . .
RAW. Unadulterated. Nutrient Dense. Vibrant Life Force.
ORGANIC or WILD-CRAFTED. In Harmony with Earth. Healing for People.
ETHICAL. Vegan. Sustainable. Fairly Traded.
What can Superfoods do for You?
Are you ready to have more energy, a clearer mind, and a more fine-tuned perception of your inner experience? One of the important keys to attaining this divine birthright is nutrition – how we fuel our lives.
When we give our body the super charged fuel that it needs to not only survive, but actually thrive, we begin to experience life as it was meant to be lived – Energized, Clear, and Radiant. Superfoods are an excellent step in transforming your lifestyle toward total well being and a key factor in sustaining your vitality.
Superfoods are so packed with the energy we are truly craving. By fueling our body with foods that offer a consistent source of long term energy, we are more supported to release old addictive food habits that were aimed at achieving high energy but eventually made us crash – you know the culprits – sugar and caffeine. End the cycle of unbalanced highs and unproductive lows forever!
Superfoods are the most effective way to achieve optimal nutrition and therefore your highest expression. Nourish and Rejuvenate your body, mind, and spirit with abundance . . . and then witness who you become!
Here’s Vivapura’s Mission via their website.
Nutrition On A Mission:
1. We provide the purest, highest quality raw, organic, ethical, plant-sourced superfoods available anywhere on the world market.
2. We support our Earth Family to Live Pure – nurturing the vibrant well being of body-mind-spirit for every individual.
3. We contribute integrously to society – through sacred commerce, ethical business practices and community support – We call this Business as a Path of Consciousness.
4. We participate in the stewardship of the Earth – co-creating a healthy, balanced market that ensures organic farming and wild harvesting are economically viable and sustainable.
5. We are a catalyst for nourishment on all levels, especially to spark the Awakening of Consciousness.
Our Uncompromising Criteria:
At Vivapura, we know that for a food to truly be a superfood it must be the highest quality available on the planet. We bring you only the best. This is our passion.
Each Vivapura Superfood must meet three major criteria:
It is our commitment to bring you truly raw foods. In order to glean the maximum superfood effect, it must be raw – unadulterated by excessive heat. This preserves all the enzymes and nutrients that offer you their vitality and healing properties.
Organic is simply better for human biology and Earth ecology. Eating organic foods eliminates harmful pesticides, herbicides and chemical fertilizers form polluting soils and waters. And our own bodies, being a sensitive natural ecosystem, function best free from these pollutants as well. Did you know organic foods have about 10 times the nutrient value as conventionally grown foods? And wild harvested foods can have 100 times the nutrient value! You definitely get more value for your dollar. And the harvesting practices encourage virgin lands to remain as such, rather than being clear cut for practices such as ranching which is environmentally and economically devastating. What will you choose?
Not only are Vivapura superfoods good for you, they are good for everyone. We import “fair trade” certified foods whenever possible, ensuring that each person involved in the production of the food is provided a fair wage and humane working conditions. This has an extremely positive impact on developing cultures and our own hometown. All of our superfoods are vegan – free from animal products which most often involve cruel “husbandry” practices. And when we deliver Vivapura products into your hands they are carefully wrapped in natural, biodegradable, recyclable, plant-based packaging free from leaching toxins. That just makes ethical and aesthetic sense.
Once we are certain that the foods we offer you are the best available according to these criteria, we go the next step. How was the food transported? When was it harvested? Will it stay fresh? Is it an heirloom variety? Is it the finest available on the market? Is it packaged for freshness, ecological respect, and convenience. When the answers to these questions are astoundingly positive, then we make the commitment to bring this food directly to you, to ignite and sustain your passion for the finest foods on Earth.